5 content writing tools for analyzing content quality

In today’s competitive digital world, content writing jobs are a plenty. However, with such high demand for content, it is very important for writers to deliver the highest quality work to make money writing.

Writers can use a variety of content writing tools to analyze content quality. These tools help with a range of activities such as keyword research, SEO, headline analysis, grammar check, and performance analysis.

5 Content Writing Tools that you must try

Since you’re here, it is pretty much evident that you’re looking for tools that will help you create your next awesome content piece. So, without further ado, let us look at how and which writing tools are going to help you do just that!

What are content writing tools and how do they help?

A content writing tool can be defined as any resource that helps in conceptualizing, creating, and analyzing content.

There are numerous tools like Grammarly, Ubersuggest, INK_ etc. that help writers achieve the best results through their work.

These tools use computational power and data analysis to provide insights to the content writers while they are writing.

This ensures that they are able to take care of the proofreading and SEO optimization simultaneously, resulting in better results.

It also reduces the time and effort required for optimization of the final content piece as most of the issues are addressed upfront.

Most of these tools come with a basic free version and a paid version with advanced features.

In our opinion, the free versions are enough to do the trick at the start and one can easily upgrade later.

Benefits of using content writing tools

There are many benefits of using content analysis tools. They help you work faster, smarter, and better than ever. These tools are important if you really want to make money writing.

Given below are some of the most important ways in which these tools help a content writer:

  • Optimizing content for on-page SEO
  • Researching for keywords based on their ranking difficulty and search volumes
  • Writing catchy headlines that grab user attention
  • Avoiding grammatical & spelling errors
  • Improve readability by optimizing sentence length, paragraph length, amount of passive voice, and use of transition words
  • Analyzing content popularity and user behavior using data analytics and reporting

With so many benefits offered, it becomes really important for writers to choose and use the tools that suit them best.

5 amazing tools to help your content journey

To help in your content creation journey, we have done some research and identified 5 tools. These will assist in every step of the way, thus ensuring that you are able to create the most amazing content.

1. Research your topics & keywords with Ubersuggest

The first step to creating content is to decide on the topic. The topic has to be related to your niche and must be relevant to the audience.

Topic research is very – very important if you want to create content that your readers love. It is because writing about something that nobody cares about will not take you too far.

Once you know which topic you’re going to target, the next thing that begs your attention is the keyword.

While your topic might be relevant to the audience, they must also be able to find it on the internet. That is where keywords come in.

Keywords are the set of words that people search for when they are looking for content around the topic you’ve created. Hence, optimizing your content for these words is important while you write.

Ubersuggest by Neil Patel is a fantastic tool when it comes to keyword research and content ideas. You can analyze a competitor’s website on this tool to find out the topics they target and the keywords they rank for.

Based on this information, you can then target similar topics and use suggested keywords according to their search volumes and ranking difficulty.

Ubersuggest research and analysis tool for writing jobs
Ubersuggest by Neil Patel – Homepage

As you can see above, the keyword “make money online” is searched over 22k times in a month in India.

The SEO difficulty denotes how difficult it is to rank in the top 10 while the Paid difficulty denotes how difficult it is to get your ad on the first page of search results.

In addition to helping you research for ideas and keywords, this tool also helps with an SEO & backlink audit of your website.

In this way, you can be on top of your SEO and ensure that the content you are creating is relevant for your audience.

Ubersuggest is free to use for a limited number of searches each day. Above that, there are paid plans which are as low as 1/10th of what other premium SEO services charge.

We, at Write it Right, use the premium version of Ubersuggest to ensure that the content we are creating is relevant to our readers.

Our experience with the tool has been fantastic, and we definitely recommend writers to use this tool for their SEO needs.

2. Write the best headlines with Sharethrough Headline Analyzer

The headline is the first aspect of your content that engages with your readers. Hence, writing the most catchy headlines is very important.

Good and catchy headlines are an area of focus since they help increase your click through rate.

They are also a vital part of on-page SEO since search engines like it when your target keyword is in the headline of the article.

While there are quite a few tools that can help you analyze your headlines, the Sharethrough Headline Analyzer is a simple and powerful option.

It provides an overall score of your headline followed by strengths, weaknesses, and a breakdown of the headline into engagement and impression scores.

The below image details on how their algorithm works to determine your score.

Sharethrough content writing tools
Image source – Sharethrough website

The minimum score recommended by Sharethrough as a good headline score is 70. You can keep tweaking your headline until you achieve that score.

Based on our experience, the below tips can help you write a good headline:

  • Keep headline word count to less than 10
  • Try to include your target keyword at the beginning of the headline (however, don’t force it if it is not naturally fitting)
  • Include an alert word such as remarkable, awesome, etc.
  • Have a human connection in your header like the way we have done in this post

If you’re using WordPress, the MonsterInsights plugin also has a built-in headline analyzer that can help you optimize your content titles.

With some practice, you will be writing amazing headlines and getting the highest level of engagement for the content you write.

3. Write optimized content using INK_

A content creator typically writes using either the website CMS like WordPress editor or MS Word.

However, INK_ is one of the revolutionary content writing tools that helps writers in creating optimized blog posts.

They use AI drive algorithms to analyze your content while you type and provide a real-time feedback to allow you to optimize your content for SEO.

You can download their content editor for free and start using it like any other word processing software. The set-up is self-explanatory and the usage of the tool is very simple.

The major benefits of using INK_ to create your posts are:

  • Real-time feedback on grammar, active/passive voice, content structure, and readability.
  • INK SEO score that tells how likely it is for your post to feature in top 10 of search engine results for the targeted keyword. They also offer tips under Word tasks and Document tasks that can help in boosting this score.
  • Real-time feedback on how topically complete your content is. This is determined by using AI to scan through the concepts your competitors cover in a given topic and how to stack up against the same.
  • Inclusion of meta tag, title, number of times the keyword should appear on the article etc.
  • A readability score that tells how easy it is to read the article.

For those of you who use WordPress, INK_ even has a plugin that can help you import the INK_ files directly into WordPress. This helps in publishing your posts without having to format them in WordPress editor.

The below screenshot shows how INK_ interface looks like while you are writing.

INK_ – Snapshot of editor screen

If you need more information on how to use this tool, you can head over to their website.

4. Check plagiarism using Copyscape

Plagiarism is a big NO while creating content.

There are times when you unknowingly write the exact same words as written on some other websites.

In such cases, search engines treat your content as duplicate and this is bad for your SEO.

Therefore, before you publish your work, always check for plagiarism.

Copyscape is a well-known name when it comes to checking plagiarism. It is a paid tool that allows you to paste your content and search for any plagiarism across the web.

Copyscape - Homepage
Copyscape – Homepage

Even though it is a paid tool, we are still recommending it because it is very important for a content writer to be original.

Hence, this is one investment that you should be willing to make as a writer.

However, if you’re not ready to make the investment yet, there is another option by the name of SmallSEOTools. This site offers a free plagiarism checking functionality but only up to 1000 words at once.

As a beginner, you can start with SmallSEOTools but our suggestion will be to move to Copyscape as soon as you can.

5. Analyze your performance using Google Analytics

If there is one name that you can never ignore while talking about website analysis, it is Google Analytics.

Google Analytics - Official Logo
Google Analytics – The best web analytics service

Google Analytics has something for everyone. Be it beginners or experts, this free tool by Google offers a wide range of data for you to analyze.

To get started, you need to sign up for Google Analytics using your gmail id and add the website tracking ID to your site.

Content engagement can be mapped very precisely in Google Analytics. With new features being added now and then, it has become a really powerful tool for all webmasters.

There are mainly 4 features that will help you in understanding the way people are engaging with your content.

Bounce Rates

Bounce rates are one of the most widely tracked metrics when it comes to analyzing content.

It is referred to the phenomena where the visitor exits the site from the same page where he landed.

While every page has a certain amount of bounce rate, it should not be too high.

However, do keep in mind that bounce rates can be high if your content is structured for the same.

For example, a single page website will always have 100% bounce rates since there is no other page to visit.

On the other hand, if your page has internal links, having a high bounce rate can be detrimental.

Hence, do ensure to track this metric and tweak your content to ensure that your bounce rate is lower than the niche average.

Goal Conversions

Goals is a feature that is outstanding for website owners.

Right from creating simple goals like minimum number of pages visited to tracking your e-commerce performance, goals can help with it all.

For analyzing content quality, you can set up goals relating to how your audience engages with the post.

Goals such as minimum time spent on the page, number of actions taken on your CTA (Call to Action) in the content, etc. can be a great way to track performance.

Average session duration

The time spent on the website speaks a lot about the content too.

If the content is well written and properly linked to other parts of the website, visitors will often spend more time on the site.

However, if your content is not engaging enough, people will just exit the site without even completing the article.

Hence, the average session duration is a metric that you would want to track closely.

Returning Visitors

This metric is self-explanatory. Returning visitors are better than new visitors because it means that they like your website and are returning for more.

It gives you loyal users that is the foundation of any business, whether online or offline.

Your aim while creating content should be to get people hooked and come back for more.

A reader base ensures traffic to your site and hence, this is an important metric to track.


While there are many other content writing tools out there, we are certain that you will be able to write much better using the ones mentioned above.

As with everything else, there is no “one size fits all” for content writing tools as well. So, we would urge all writers to give these tools a try to see if they work for them.

Here is what you should do next:

  • Check out all the tools and let us know which one you liked the best.
  • Head over to our resources page to find alternatives to some tools mentioned in this article.
  • Like the post and share with your social circles so that we can reach out to many other awesome writers like you.

7 thoughts on “5 content writing tools for analyzing content quality”

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